提高利润的五种方法与战略定价

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提高利润的五种方法与战略定价

在这里,我们为你带来一些关于定价的技巧in your salon from Simon Harris of我的沙龙经理

With salons closed, this is an excellent time to review your salon pricing. Opinion is divided as to when we do reopen, will clients be ‘beating down our doors’ to get their hair done? Or will a general feeling of nervousness prevail with clients looking for discounts?

有时我们必须用价格丢弃我们的首先看法,几乎从空白画布开始。我们有点陷入困境,价格我们一直被收取,竞争正在充电,以及我们的员工认为我们应该收取费用。危险是你最终忘了,这是一个正在选择他们拥有的服务的客户,并且价格可以成为某些客户的障碍。性别中性定价开始出现在伦敦的沙龙中,但由于全国各地的低价理发店比例大,因此它降低了男性理发价值的看法。

Regarding a sliding scale hourly priced model - where I believe all pricing must be based on an hourly charging model, presenting the pricing in a clear, client friendly way - is key to attracting and keeping your clients.

Pricing is based on four factors:
  1. Environment: what is your salon like? High-end designer salon, or boutique quirky salon
  2. Location: high street or secondary location? First floor, or ground floor: affluent area or not?
  3. Monthly fixed overheads - how much does it cost to open your salon doors BEFORE you pay a single member of staff, buy a tube of tint or a bottle of shampoo?
  4. % of retained clients
Five Ways to improve profit through strategic pricing
  1. Analyse your actual charge rate per hour. Your charge rate per hour must give you a comfortable profit margin after paying wages, stock and fixed overheads such as rent, rates utilities etc. Then all your prices should be as near to that desired hourly rate as possible. Then add on an additional cost of product. Remember that products used in highlighting can be as much as 25% of the whole service!
  2. Identify your most popular services. Use your software to clearly show which services you do the most of and importantly have the highest rebooking rate. If it is cut and finish, and perhaps half head highlights, then those services could increase more, than perhaps other, less popular services.
  3. 确保您的沙龙内,您的价格结构中至少有3层(如果您有8-10架造型师4)。这允许客户根据他们的财务状况从一级转移到另一个层。它还为造型师创造了一个明确的职业道路,以根据他们的性能通过各种层次。它至关重要,您为基于目标%的促销编写了一些标准,并重新预订%。
  4. 选择性地增加 - 从未在董事会中所有的价格 - 并始终以书面形式提高至少4岁或6周或6周的通知。您的价格表应至少为A2尺寸,并在窗口中显示,左侧最低的层,右侧最高。当客户从左到右阅读时,我总是发现它奇怪的是,随着客户阅读的客户,因此将会认为沙龙价格高!
  5. If you do wet cuts, and lots of salons do, then your focus should be to narrow the gap by increasing the price of wet cuts so that the difference between a wet cut and a cut and finish is minimal. After all, the real value of the visit is the cut.

Simon Harris

www.mysalonmanager.co