返回商业:菲尔柯林岛

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返回商业:菲尔柯林岛

我们对菲尔柯林岛的菲尔柯林岛对沙龙所有者现在可以在锁定期间和最终举起的措施进行了一些关键问题。

嗨菲尔,有没有任何提示,你可以提供沙龙所有者来帮助他们通过这个锁定吗?

It’s an incredibly difficult time for everyone. My advice is to try and keep on social media as much as possible. Continue to post on all your social media channels and engage with your clients. It doesn’t have to be about hair, use your creativity and encourage your team to do short hair tips and tricks, as it will keep your team engaged and motivate them. All our clients have more time to browse your website and social media channels and they want to feel engaged, where possible use a little humour as clients want to smile during these challenging times.

沙龙所有者现在可以采取哪些措施,以确保他们的沙龙在锁定结束时准备重新开放?

I would strongly recommend a detailed plan here. Try where you can work backwards from a potential opening. Then make a list of things you would like to implement. This may be a soiree type client opening for when you reopen. It may be an opening offer, or you might want to start to ask clients to pre-pay for their hair and work on a first come first serve basis. Make sure you have a WhatsApp set up so you can engage with your team and plan your rota for when you reopen in case you want to add additional days and team members where applicable. Make sure you are fully stocked where applicable and your suppliers are ready to take orders.

What are the main changes that we will see initially when salons reopen?

It’s quite difficult to tell, clients will be desperate to have their hair done but equally they will want to get out their house and will be glad of a relaxing, friendly catch up with their favourite salon and its team. It’s essential to also be cautious as clients may be a little short of funds and somewhat wary of spending what they would have normally spent, so we all need to bear this is in mind. I think it’s a possibility some salons may not be lucky enough to reopen their doors, so this needs to be thought about. Many clients may have taken the decision without choice to colouring their own hair, this always needs to be handled correctly, as whilst this may be an opportunity to charge for potential colour corrections, clients may feel embarrassed and upset.

Can you highlight the key areas upon which salons need to focus when they reopen to ensure the business will thrive?

社交媒体从未如此至关重要,确保您的客户充分更新您的沙龙和团队的所有内容

  1. 让他们的数据库完全更新
  2. 确保沙龙是一尘不染的和完全储存的
  3. 员工动机,团队会议绝对是在开放的地方之前
  4. Keep a close eye on what your salons in your area are doing. It is essential to monitor their social media channels and their messaging to their clients
  5. Think carefully about the time of year, in the UK when salons are allowed to reopen, we will be entering the summer, so make sure that your messaging and your social media platforms plan for potential opportunities that are relevant to summer. For example, colour trends and specific products etc.
  6. Consider some form of complimentary service for NHS personnel
How can you ensure staff are confident and as upbeat as possible when they return to the workplace?

这是有效和允许的沟通是关键的地方,您的团队必须感到携带,并完全在每个级别的循环中。我还会在重新开放之前与所有团队成员一起拨打个人电话。保持积极的,令人乐观,令人愉快,同时令人兴奋的团队讨论沙龙在重新开放时会忙碌。

What lessons has the lock down taught you and are there things you will now do differently when it comes to running your business?

我认为我们所有人都在这个困难时期学到了一些关键的业务和生命课程。我认为确保最基本的系统始终是有效的,有效地工作。确保您的所有营销材料,网站和社交媒体始终有效。